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In Case of Emergency (I.C.E.)

I.C.E. (In Case of Emergency) was an idea originally conceived by Bob Brotchie, a Paramedic in Britain in May 2005.

His idea was to have everyone add a contact in their cell phone named I.C.E. This contact would be the name and telephone number of the person they would like contacted in the event of an emergency.

Did you know?

More than 75% of people carry no details of who they would like contacted in a emergency situation.

It takes an average of 5 hours and 51 minutes for family members to be contacted in a emergency.

That’s a long time to wait for news of a loved one who may be seriously injured or unable to communicate with emergency or medical personnel.